Brand Reputation Exchange

19 Jul To 20 Jul, 2023. The Leonardo Hotel

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About The Event

HYBRID DELIVERY- This event will be delivered live with both in-person and virtual attendees with the aid of video streaming technology.

An Unmissable Exchange on Safeguarding Your Brand for PR Professionals, Communications Managers, And Marketers.

Conference Fees: 

R 8,999 Excl vat (per delegate) In-Person
R 7,999 Excl vat (per delegate) In-Person Early Bird: Register and pay by June 30
R 5,999 Excl vat (per delegate) Virtual Attendees

Where

The Leonardo Hotel

When

Wednesday to Thursday
19 Jul To 20 Jul, 2023

Event Overview

Brand Reputation Exchange is an event that focuses on various aspects of brand reputation management. It brings together industry experts, thought leaders, practitioners, and professionals who are interested in understanding, discussing, and sharing insights on building, protecting, and enhancing brand reputation. It is designed to provide critical insights, tangible best practices, and the roll-up-your-sleeves intelligence you need using right now.

Who Should Attend

Corporate Communication, Reputation Management, Corporate Branding, Marketing, Public Relations, Corporate Affairs, Digital Communication, Internal Communication, Agency Communication.

Why Attend

Leading brand and agency experts will share trends, case studies, and best practices across all areas of brand reputation management including. Topics to be discussed include:
•    Trends and Challenges in Managing Brand Reputation.
•    Aligning Business, Brand and Behaviour.
•    Building a Trust Reservoir- Transparent and Authentic Brand Communication.
•    Mitigating Reputation Risks through Effective Communication.
•    Best Practices for initial Response to a Crisis.
•    Developing a Comprehensive Reputation Management Strategy for the Digital Age.
•    Implementing Social Impact Initiatives to Enhance Brand Reputation.
•    Managing Risks Associated with Influencers.
•    Rebuilding Your Corporate Reputation After a Crisis.

Event Speakers

Here are some of our speakers

Anneke Hanekom

Anneke Hanekom

Head: Reputation Management, PR, CSI
Momentum Metropolitan Group

Daniel Munslow

Daniel Munslow

Global Communication Advisor
Munslow Corporate Communication

Kim Polley

Kim Polley

Managing Partner & Head of UK Corporate
Instinctif Partners

Lucy Balimba

Lucy Balimba

Founder
Entelo Communications

Max Manoeli

Max Manoeli

Brand Manager: Group Communications
Harmony Gold

Milisa Kentane

Milisa Kentane

Group Manager: Strategic Communication
South African Radio Astronomy Observatory

Solly Moeng

Solly Moeng

Brand Reputation Management Strategist
Don Valley

Tshepo Matseba

Tshepo Matseba

Brand & Reputation Strategist
Reputation 1st Group

Zipporah Maubane

Zipporah Maubane

Managing Director
Digital Ascent

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Anneke Hanekom

Anneke Hanekom

Anneke is an experienced corporate communication professional in the financial services industry. She is passionate about the impact communication can and should have on the success of a company. A strong holistic thinker, she considers the long-term architecture of a company’s reputation, not just short-term interventions. She is truly energised by leading communication interventions in times of crisis.

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Daniel Munslow

Daniel Munslow

Daniel is an experienced strategic communicator and reputation management advisor, having worked for international organisations across internal and external communications for the past 17 years. Daniel has consulted across strategic communication, corporate reputation management, employee engagement, stakeholder engagement, crisis communication, and media and PR management; with experience in analysing, developing, and communicating complex information to stakeholders, as well as deploying compelling corporate communication strategies and narratives via internal and external communication channels. 



He brings global experience and acumen, having delivered strategic planning, consulting, and on-the-ground implementations across diverse sectors, in South Africa, Mauritius, Namibia, Botswana, Zambia, Lesotho, Swaziland, Nigeria, Ghana, and Uganda; as well as remote-working with numerous other markets. He has also worked in market in Iraq, Dubai, and Bahrain; as well as in the UK, Netherlands, Sweden, Singapore, and Thailand.

 

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Kim Polley

Kim Polley

Kim a seasoned advocacy, corporate affairs and ESG professional, with a career spanning multiple markets in UK/Europe and Africa, working with multinational companies at the intersect of business, government, civil society and academia. She is an accomplished business unit leader, reputation strategist, CEO advisor and development / sustainability specialist and commentator.

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Lucy Balimba

Lucy Balimba

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Max Manoeli

Max Manoeli

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Milisa Kentane

Milisa Kentane

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Solly Moeng

Solly Moeng

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Tshepo Matseba

Tshepo Matseba

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Zipporah Maubane

Zipporah Maubane

Zipporah Maubane is a highly experienced marketing and communications executive with specialist pedigree in the areas of brand marketing, communication, reputation management, sustainability, investor relations, digital marketing, consumer affairs, public and corporate affairs.She has 26 years experience working in challenging roles in SA, Africa and the UK providing bespoke communications solutions to companies in the FMCG, petrochemical, freight and logistics, broadcast and public sectors.

Currently, Zipporah is the Group Executive: Marketing and Communications with responsibility for re-positioning of the Altron brand as a technology company and implementation of its go to market strategies, policies and tactical plans.

Having risen through the ranks of her profession from coal face to strategic leadership, Zipporah is fully aware of the new demands on Marketing, how it has been disrupted, its evolution and relevance to positioning businesses for future growth and societal impact. Competencies extend to customer experience; business development and board governance participation having served as Non-Executive Director at Joburg Ballet, PPECB and Trustee at Bain and Co Academy..

Zipporah is able to give clarity on the alignment of Marketing to Organisational strategy, provide direction and guidance to teams across multiple geographies and galvanize them across a single brand intention. Zipporah is creative, connects easily with others and has a proven track record of taking charge of complex business projects and supporting their delivery and execution with integrated marketing communications plans. Team player and enthusiastic proponent of the value of marketing in building great organisations and also an advocate for brand reputation as a valued business asset that ought to be protected and enhanced at all times.

Event Schedule

Here is our event schedule

Brand Reputation Exchange

Daniel Munslow

by Daniel Munslow

This session will discuss the latest trends and emerging challenges in brand reputation management, including the impact of artificial intelligence and machine learning on reputation monitoring, the growing influence of Gen Z on brand reputation and the importance of balancing proactive and reactive messaging to the news of the day.
• Trends in managing brand reputation.
• Challenges in managing brand reputation.
Milisa Kentane

by Milisa Kentane

Brand management involves aligning the business objectives, brand identity, and behaviour to create a consistent and compelling brand experience for customers. This session discusses key considerations for aligning business, brand, and behaviour.
• Defining brand identity.
• Aligning business objectives with brand.
• Communicating the brand internally.
• Consistent brand messaging.
• Customer experience alignment.
• Monitoring and enforce brand consistency.
• Measuring brand performance.
Max Manoeli

by Max Manoeli

Building and maintaining trust with employees, customers, and the public is critical to the success of any business. In this session, attendees will learn how to build a trust reservoir to maintain a positive reputation prior to any challenges and controversies. This session will share tips for creating relationships with stakeholders, maintaining open and transparent communication, and responding to crisis situations effectively.
• Defining your brand values.
• Being true to your brand identity.
• Transparency in communication.
• Authentic storytelling.
• Delivering on your promises.
• Embracing customer feedback.
• Encouraging and nurturing brand advocates who genuinely believe in your brand and share their positive experiences.
Anneke Hanekom

by Anneke Hanekom

Brands face a multitude of risks that can damage their reputation. With myriad issues on the rise, frequent and disruptive has become the new norm. One of the most effective ways to mitigate these threats is through risk assessments that identify business-shifting problems and vulnerabilities before they escalate into major crises. In this session, participants will learn how to interpret today's multifaceted crisis landscape, deploy a risk assessment, and develop a proactive plan that includes necessary digital actions.
• Proactively develop a comprehensive crisis communication plan.
• Assembling a cross-functional crisis management team.
• Centralizing communication channels.
• Maintain consistent messaging.
• Tailoring messages for different stakeholders.
• Monitoring and engaging on social media.
• Leveraging media relationships.
• Conduct a thorough review and analysis of your crisis communication efforts.
Tshepo Matseba

by Tshepo Matseba

The first 24 hours of a crisis are crucial for effective response and management. During this time, it's important to act swiftly and decisively to mitigate the impact on your brand's reputation and stakeholder trust. This session will explore best practices for initial response to a crisis, with a focus on maintaining control of the situation and handling the media.
• Activating your crisis management team.
• Gathering information and assess the situation.
• Establishing communication channels.
• Establishing a designated media spokesperson
• Crafting a preliminary response.
• Engaging with key stakeholders.
• Maintaining professionalism and empathy.
Tshepo Matseba

by Tshepo Matseba

• Managing the media during a crisis.
• Anticipating and preparing for tough questions.
• Maintaining consistent messaging.
• Monitoring media coverage.
• Utilizing social media platforms.
• Leveraging media briefings and press releases.
• Reviewing and adjusting your strategy.
Zipporah Maubane

by Zipporah Maubane

Developing a comprehensive reputation management strategy for the digital age is essential to proactively manage and protect your brand's image in the online landscape. This session will provide a comprehensive overview of how to develop a reputation management strategy, including tools to monitor and manage your online reputation and best practices for building a positive online presence.
• Implementing robust monitoring tools and techniques to keep a pulse on your brand's online reputation.
• Defining your brand's online persona.
• Actively engaging with your online audience.
• Proactive crisis planning.
• Building and maintain a positive online presence.
• Developing a social media strategy that aligns with your brand's goals and values.
• Managing online reviews.
• Influencer partnerships and collaborations.
• Employee advocacy and training.
• Addressing misinformation and rumours.
• Continuous monitoring and analysis.
Kim Polley

by Kim Polley

In today's socially conscious world, internal and external stakeholders expect businesses to prioritize ethical and responsible practices. Implementing effective CSR and ESG initiatives can not only help to meet these expectations, but also enhance a company's credibility. In this session, we will explore how these initiatives can impact brand reputation and provide practical strategies for implementing programs that align with your company's mission and values. Attendees will also learn how to measure the impact of your initiatives on organizational reputation, and how to communicate your efforts to all stakeholders.
• Identifying the social issues that align with your brand and resonate with your target audience.
• Conducting research to understand the social issues you want to address.
• Defining clear and measurable goals for your social impact initiatives.
• Establishing partnerships.
• Involving your employees in the development and implementation of social impact initiatives.
• Integrating social impact initiatives into your core business activities whenever possible.
• Effectively communicating your social impact initiatives to your stakeholders.
• Collaborating with customers and suppliers.
• Sharing stories and testimonials.
• Foster long-term commitment.
Lucy Balimba

by Lucy Balimba

Managing risks associated with influencers is an important aspect of influencer marketing. While working with influencers can be highly beneficial for brands, it also comes with certain risks that need to be addressed. In this session, we'll cover two critical areas for brands: protecting against negative influencer content and mitigating the risks associated with influencer partnerships. Our speaker will share strategies, tools, and techniques for safeguarding your brand's reputation and minimizing potential harm. From legal and ethical concerns to inappropriate content, attendees will learn how to select, vet, and monitor influencers effectively to achieve the best results for your brand.
• Due diligence and selection.
• Contractual agreements.
• Brand alignment.
• Content approval and guidelines.
• Diversify your influencer portfolio.
• Continuous monitoring and evaluation.
Solly Moeng

by Solly Moeng

Rebuilding a brand's reputation after a crisis is a complex and challenging task. However, with a strategic approach and consistent efforts, it is possible to regain trust and restore your brand's image. This session will share effective strategies for how to handle the aftermath of a crisis, including regaining the trust of both internal and external stakeholders.
• Conducting a comprehensive impact assessment of the crisis on your brand's reputation.
• Acting promptly to address the issues that led to the crisis.
• Communicating openly and transparently.
• Engaging and aligning your internal teams with the reputation repair efforts.
• Actively engaging with your stakeholders to rebuild relationships and regain their trust.
• Implementing corrective measures.
• Delivering on promises and rebuild credibility.

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Contact Us

This is our contact information.

Address

Northumberland Ave & Felstead Rd,
Roodepoort, 2169,
South Africa

Email

info@conferencehub.co.za

Phone Number

(011) 875 2080